6. How Your Visitors Can Provide SEO Content
Visitors to your site can provide you with the most natural sounding niche content. What better way to generate content and develop a sense of community at the same time then to ask your customers to contribute articles to your site’s ezine, forum or newsletter?
You can also get visitor supplied content by creating a blog (easily done by using a blog template) by writing short pieces and then asking your readers to respond with comments. Very often too, a blog will attract other individuals who will exchange links with you to increase your traffic. Remember the more links that you have the more your visibility in the search engines will be increased so you should do your best to encourage others to respond to you right within your blog piece.
This tact works very well with any site but it especially works great with sites that have a how-to aspect to them such as recipes, carpentry or gardening. You simply edit the content for style, length and grammar and then toss in a few of your own comments. This material can be posted on your site or sent out as a newsletter. You can also use any questions posted as the basis for a naturally optimized FAQ page.
Another thing that you should check for in your email are individuals that are purposefully sending you a free article that fits your niche for their site. Offering a person a free article through their email is more common than ever – usually all the person wants in return is a link. This is a great idea for you as the more links you have the better your page ranking will be in the search engines.
Another subtle way of upping your SEO content is to have your visitors fill out a poll or sign a guestbook before they leave. A guest book is the single most efficient way to garner emails for your database. Also guest books offer you important insights as to how your business is going. Sometimes the spiders in search engines also pick up on content in guest books so even if they are not deliberately search engine optimized, they are still helpful when it comes to increasing your web recognition and presence.
Are you not bothering with a blog or forum because you think that it is a hassle to install? Most web hosts nowadays, including the ones that offer free hosting and domain names also provide you with free web tools that you can use to install these three features on your site:
• A forum allows you to seed conversations (called threads) that might be the subject of interest or debate to your visitors.
• A blog allows your visitors to voice their opinions in an ezine type format.
• A chat room allows you to interact directly with your customers by holding online seminar seminars or gatherings. It also allows your customers to converse with each other and perhaps meet a kindred spirit. It is a good idea to save these online seminars and chats and reprint them on your website as SEO content.
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7. Blogging SEO Content
The blog has evolved to be the marketing tool of choice for savvy cyber entrepreneurs. It has come a long way from its humble origins as an online diary or soapbox for columnist wanna-be’s.
The key to using a blog to increase business is to make sure that it is SEO friendly. Sometimes this takes less effort then you think as it is easily to incorporate natural SEO into casually written blogs. You can also use a blog to improve your search engine visibility and leverage the power of your content to increase your marketing exposure. However in order for this to be effective, it is important that you find your niche topic and then concentrate on exploring that.
In multi-level marketing this type of intense focus is called “mining an inch wide and a mile deep.” A blog that is off topic or too general only causes boredom and confusion for readers who stumble upon its online pages. A blog that does not stick to one topic confuses search engine robots which means that they blogs can also be very difficult to find. Of course, the most supremely effective blogs are also keyword rich. This brings us to mention another favorite phrase of successful bloggers – “finding your niche will make you rich.”
The fantastic thing about a blog, is that unlike web pages, which can sometimes require hours of labor including coding HTML and uploading graphics to a page, is that it is so fast. You can download your SEO article and images quickly using a template that you can update in any way that you like.
Not only do the search engine spiders and robots like to crawl material that is frequently refreshed on a site as is so frequently the case with a blog it is also a great way for you to keep your keywords and other elements timely.
Blogs are also incredibly reader friendly. They are written in a casual way, the same casual way that people input phrases into search engines. They also offer you an opportunity to make you look like you are up on the latest news and developments in your particular field.
Another perk is that blogs are so cheap to set up. All you really need is a computer, web access and a blogging template. The only expense to you is your time, discipline, and creativity.
Keep in mind that you must keep a blog updated or it will start looking like a tattered business card. You will look like you are unable to keep up with life or your business.
Another great thing about blogging pages is that each content entry or post can be supplied with its own unique URL. This means that search engines can crawl and index individual posts. This can greatly boost the number of hits you get to your site as well as create a popular and charming web presence.
Don’t even bother writing a blog if you feel you have nothing to say. They are more like conversations and like a bad conversation a blog can get boring if you are simply imitating material you have seen on other blogs or uploading ancient free articles on it. Your web site visitors can get that anywhere.
Informed, well-written exclusive content is what is going to draw your readers to your words. Also if your content is good, then other sites like yours will be encouraged to link to you because they will desire to be linked to your good reputation. This is why it is so important to realize that if you must use SEO that it must be cleverly crafted.
Blogs also offer your web site visitors a unique opportunity to comment back. This creates more of that naturalized SEO for your site thus increasing the visibility of your page ranking on the major search engines. The only time this backfires is if those guys from
When you create a blog you can also use an RSS, Atom or XML feed that allow readers to subscribe to your entries. This means that users can have your blog content appear on your web page. If they are intrigued this will bring repeat business to their site. This brings repeat business to your site and as any marketing expert will tell you, bringing repeat business to your site is less expensive than investing a lot of time and labor into summoning up a new customer to your site.
As blogs are usually written from an individual perspective they allow you to create what branding executives call an “emotional link” to your readers. They are more conversational in tones. As many of them are diary like in style and allow others to respond a blog allows you to carry on more personal dialogues with your customers. Of course this creates a lot of natural SEO. You simply just have a better chance of showing up as tops in the search page engine rankings if you can get others talking about it by linking to you and responding to your own comments.
You can also use other people’s blogs as a way advertising your own products or services. For instance if you find a blog about golf clubs and you are the owner of a sporting store, you can volunteer to answer other people’s questions about their golfing techniques. This not only improves your credibility as an expert it can also bring visitors to your own site.
You should also not overlook the opportunities for affiliate linking that a blog can offer. While talking casually about your product or service you might as well make money on the side by providing an index of affiliate links.
Always remember that blogs are for people to read, not just search engine spiders. There is nothing worse then encountering a stiff, rigidly written blog when what you are looking for is a kindred spirit. The more intimate, casual and friendly in your approach and tone the more you will be perceived as a business that cares for its customers.
Blogs succeed the best when you opt to write it yourself. It is not really an item that should be farmed out to a ghostwriter unless the ghostwriter is very beguiling or an expert in the subject.
Above all never underestimate the intelligence of your readers. Remember that blogging is a form of branding and that people know when you are trying to put a search engine optimized paragraph over on them as an entry on your online diary so don’t try to pull the wool over their eyes!
8. Self Syndication
Self-syndication means submitting your blog or articles to a daily RSS feed that helps target your content to those who want to read it. You simply submit the article to the search engines in a special simple file form and millions will have the option to subscribing to your article. – Google even has a special submitter for this task that is now permanently installed on their Submit URL page.
RSS is an acronym for Really Simple Syndication or Rich Site Summary. RSS files are formed as XML files and are designed to provide content summaries of news, blogs, forums or website content. A daily RSS feed takes your material and distributes it to a network of web and print publishers and editors that might be interested in publishing your material.
The RSS site itself distributes the material and manages the categorization of your content. Even if just a few publishers and editors pick up your RSS blog, you can see the hits to your site explode in numbers in just a very short time. Users select the RSS feeds (content) they wish to subscribe. The feeds are generally simple headlines that just appear on the site that are also hot links that the reader can click on.
You can also use an RSS feed to add links to material you already have and many blog sites do this automatically. Content and an index of links are automatically exchanged and attached to your own posts. The great thing about the automata ion of this process is that it saves you from the laborious process of having to search for links to your material yourself.
The minute you upload a new RSS your site is automatically pinged. “pinging” is the word used by experts to describe what happens when search engines and tagging mechanism notice that you have added a blog to your site. Usually sites are pinged within a day or two from the time that you update your site. This brings you hundreds of new visitors to your blog who can also be are led to your own products and services on your sites or your affiliates.
Keep in mind too that you are not restricted to having just one blog. A site such as blogger.com for example will allow just one user to create as many as 30 blogs. This is why the latest trend in blog feeds is to offer functions that help you manage and write different versions of your content as well as distribute it.
RSS feeds range from very simple to complex. Some things to look for when you are looking at a RSS blog provider are:
1. A guarantee that your blog will be autoposted over a variety of different blogs including the major ones such as blogger.com, weblogs.com, NewsGator, My Yahoo, and RSS Submit.
2. The capability to auto post similar key word related news feeds that can be added to your blog
3. The ability to generate tons of links to articles that relate to your post.
4. The capacity to create original material for your site by auto generating new stories from RSS feeds similar to your own.
5. The ability to offer a PHP script or java script that others can paste to their site as so that they can subscribe to your blog or press release. Each time you add a blog, it also appears on their site.
If you do have a blog it is also a good idea to make sure it is timely and if your own content is not timely then subscribe to other blogs that are. This gives you the necessary hot content as well as allows you to keep your eye on the competition. Not only does keeping yourself well informed by adding an RSS blog to your site help you choose keywords and enhance your SEO but it also can help inspire you to write your next blog posting.
9. Add a Section of Useful Links
Search engine robust spiders are friendliest to sites that contain a lot of links. You can mask this as a section of links as a page called recommended resources or as simply call it something like “My Favorite Links.” If you have a blog that has an RSS these links will be automatically added to your site.
These links can also contain the HTML that leads your customers to your affiliates. In fact it is a good idea to make the best of it by trying to become an affiliate of every site that has an article on yours. There is no sense in driving your traffic to your competitor’s site by just letting them add their link; you might as well increase your potential for making money by becoming an affiliate too.
10. Is SEO Necessary For Every Site?
There is absolutely no site on the web that wouldn’t benefit from SEO techniques when it comes to website submission. In fact this is so important that we have devoted the entire next chapter to the subject.
However not every site does benefit or show results once it’s copy is riddled with SEO keywords. This is because it is a bit of a delusion to believe that SEO articles alone can boost your rankings in the search engines. Search engine optimized articles can assist with improving your rankings but it is also a matter of having submitted the site well with the appropriate meta tags and keywords in the future.
Your ranking also has a great deal to do with whether or not you paid for the service or not as well. Sometimes a badly written SEO paragraph can actually offend a search engine causing your site to plunge in the rankings. Many people who have just inserted a list of keywords into their site instead of hiding them in metatags or making them into language have found out the hard way
One of the drawbacks of SEO is that it does not necessarily work for businesses that similar to many others like it on the World Wide Web. This is because all of you will be using the same search terms. If your search terms are competitive with too many other businesses then your SEO articles are more likely to get buried by the search engines. Businesses that are commonly glutted with too many SEO articles are insurance casinos, sex, real estate, pet care, health, airfare, hotels, psychics and dating. SEO works best for sites that are targeted by a niche topic or product that is very specialized and specific. A good example would be a website that is devoted to something like – “Buying Shares in Fractional Jet Aviation.”
Another problem is that not all sites are suited to search engine-optimized copywriting and techniques. A person selling English language writing or grammar services may not want to use it simply because adopting keywords into an article is awkward and it distorts copy.
Another problem is that adding SEO copy sometimes shifts your entire site’s content off topic. For instance, let’s just say you run a business as a telephone psychic. However when you look at the keywords for “psychic” you notice that the hottest keywords are for psychic chats. You might end up including these keywords even though your site does not have a chat on it simply to get some kind of traffic!
Some sites also work better visually and just don’t benefit from the addition of a lot of SEO text. It can ruin the feel and look of the site.
So what should you do if you are afraid that SEO will actually damage the integrity of your site? If this is the case then it is best to probably go with copy that is people friendly rather than the SEO and hope that the content of your words will provide some natural SEO. You should especially put people over spiders if your site involves relating personally to humans in some way to succeed. This is because most people know lousy SEO copy when they see it. If your SEO article is not well done and the keywords hidden, they will simply go to a site that makes more sense to read and that has copy that they can relate to.
Search engine optimization can also be a time consuming and expensive process. After looking at the overture keyword search tool engine you may realize that it is going to take about twenty keywords to sell your site effectively. That means writing twenty SEO articles about each keyword. This can be a lot of work and may entail the hiring of professional copywriting services.
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