Free eBooK : TubePros - Full Resell

Use The Power Of YouTube Online Video To Explode Your Business...

"Unleash An Unstoppable
Traffic Explosion With 1,000's
Of Cash-In-Hand Visitors Swarming Your Web Site
Virtually Overnight!"

Imagine..... A Wall-To-Wall Stampede Of
Red Hot, Hungry Prospects Melting Your
Hit Counter - That's ALL 100% FREE!!

Introducing...

TubePros Multi-Media Package
eBook - Video - Software

Now, You Will Discover The Inside Secrets to Generating Massive Traffic Using The Power Of YouTube!

We'll pull back the curtain and show you how to start Viral Chain Reaction that will EXPLODE Your TRAFFIC!

So why is it so important that you learn about this Hot New Traffic Source? So that you can take advantage of it Right Now!

You can advertise Your Own Products and Services with short video clips, with no real cost to you, and generate a Flood of Targeted Traffic back to your web site instantly!

"You'll Learn The Inside Secrets To Creating
Your Own Promotional Videos Fast And
The Tricks To Get Thousands Of Views"

You could spend years and $1,000's of Dollars to learn the the right video creation and promotion techniques that will virtually Guarantee a Wildly Successful Video Promotion.

Or you can knock years off the learning curve and do it the Fast Way with our new Multi-Media Training Package:

TubePros Multi-Media Package
eBook - Video - Software

Here's What You Will Find Inside This Red Hot Package:

	How to plan your videos
	The top 10 video secrets
	How to put your website URL in your video. (And the Best Place to put it)
	How to get free (and easy to use) video editing software.
	How to create Custom Thumbnails
	How to build your own Community
	How to create a Custom Profile
	How to create a Your Own Chanel
	How to to add Special Effects
	How to make your Videos go Viral
	The Top 20 FREE Online Video Sites.

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Free eBooK : Positive Thinking To Build Up Your Internet Business - Full Resell

The Biggest Key To Success In Internet Marketing - And In Leading A Highly Successful Life Can Be Found Right Inside Yourself!

The Power Of Positive Thinking Can Be The Difference Between A $30,000 A Year Day Job - And That Million Dollar A Year Internet Life Style You Have Been Dreaming Of!

Did you know that 99.92% of the people trying to earn a living on the Internet are failing miserably? They are working an 8 to 10 hour a day job and then coming home and staying up until 3 am trying to make money on the world wide web! The problem is not that its hard to make money on the net.. in fact it is just the opposite, making money on the net is actually easy! The problem is the frame of mind that most of these dreamers are in! For you my friend, that is about to change!

This exciting new e-book also contains…

A step by step guide to learning positive thinking skills, the kind of skill that you can start cashing in on right away!

• Easy to understand exercises to improve your positive thinking skills...

• Suggestions and tips for increasing internet sales...

• Positive thinking problem solving tips and exercises..

• AND… ways to use positive thinking to take yourself and your business to A WHOLE NEW LEVEL!!!!!

• AND, as if that wasn't enough, this INFORMATION-PACKED e-book also includes...

• Exercises for using visualizations and affirmations..

• Tips on finding a business mentor..

• AND WAYS TO TURN NEGATIVE THOUGHTS INTO POSITIVE ASSETS!

Imagine learning all of these techniques from one easy to understand e-book, an e-book that very well may change your life!

Soon, with this e-book in your hand and the power of positive thinking at your fingertips, you could be on your way to…

1. Financial Freedom

2. Exceptional Business Success

3. More Fulfilling Personal Relationships

4. And A Greater Level Of Satisfaction With Life

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Free eBooK : Job & Internship Guide: 2007-2008

Job & Internship Guide: 2007-2008

The Career Center Job & Internship Guide is an indispensable resource for students during their job search. The Guide is reviewed and updated each year.

Career Counseling

Making decisions about majors and career goals can be exciting and stressful all at the same time. Our career counseling staff, one of the largest in the nation, is ready to meet with you one-on-one to discuss how you can realize your career goals and dreams.

Make an Appointment
Go online to schedule a 15-minute or 45- minute appointment with a career counselor

Self-Assessment Tools
Take an assessment to learn what “makes you tick” and how you can apply it to your choice of major and careers

Career Exploration Programs
Search our online calendar for career options programs featuring Cal alums

CareerMail
Sign up for our 25+ mailing lists for events, jobs & internships, employer visits, & more

What Can I Do with a Major in...
Check our online senior survey results to see where alumni in your major found jobs and went to graduate school

Students with Disabilities/Cal Transitions
Seek out counseling, programs, and resources addressing disability issues

Planning Your Future
Get a jump start on your future goals with this Career Center online resource ...

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Free eBooK : Web Design and Marketing Solutions for Business Websites

Web Design and Marketing Solutions for Business Websites

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the companys story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge you will be able to create and maintain a highly professional, polished business site.

While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.
In this book you'll learn how to:
Implement best practices in corporate web design, with a focus on common sections such as About, Products and Services, Customer Support, and more
Use e-mail and RSS marketing to stay in touch with customers and prospects
Apply simple and effective search engine optimization techniques to push your website higher in search engine results
Advertise the site through e-mail, paid search placement, banner ads, and more
Write professional, accessible, and usable pages to make your site available to everyone

Summary of Contents
Chapter 1: Overview
Chapter 2: Content
Chapter 3: Accessibility
Chapter 4: Architecture and Navigation
Chapter 5: The Homepage
Chapter 6: The About Section
Chapter 7: Products and Services
Chapter 8: Independent Validation
Chapter 9: The Corporate Blog
Chapter 10: Customer Support
Chapter 11: Contingency Planning
Chapter 12: Legalese
Chapter 13: Search Engine Optimization
Chapter 14: Outbound Marketing
Chapter 15: Online Advertising
Appendix: Resources
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Free eBooK : Taking Ownership of the Future: The National Strategy for Financial Literacy

Taking Ownership of the Future: The National Strategy for Financial Literacy

2006 | English | 162 pages | PDf | 1.5 MB

Today’s increasingly complex financial services market offers consumers a vast array of products, services, and providers to choose from to meet their financial needs. While this degree of choice provides consumers with a great number of options, it also requires that they be equipped with the information, knowledge, and skills to evaluate their options and identify those that best suit their needs and circumstances. This is especially the case for populations that have traditionally been underserved by our financial system.

Financial education also is essential to help consumers understand how to prevent becoming involved in transactions that are financially destructive, how to avoid becoming victims of fraud, and how to exercise their consumer protection rights. Financial literacy can empower consumers to be better shoppers, allowing them to obtain goods and services at lower cost.

This optimizes their household budgets, providing more opportunity to consume and save or invest. In addition, comprehensive education can help provide individuals with the financial knowledge necessary to create household budgets, initiate savings plans, manage debt, and make strategic investment decisions for their retirement or their children’s education.

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Free eBooK : Be the Boss Your Employees Deserve

Be the Boss Your Employees Deserve

This groundbreaking book takes you through the entire process of building a work environment that is exactly what your employees want and deserve. Key strategies show you how to establish the most effective work culture and climate for your team. You'll get all the information you need to implement the most compelling forms of communication, motivation, and recognition in your partiuclar workplace. Employees will become more responsive, productive, and harmonious because you as a boss will know how to give them exactly what they want...and deserve.

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Free eBooK : Enterprise Service Computing: From Concept to Deployment

Enterprise Service Computing: From Concept to Deployment

Significant research and development advancement has been achieved in enterprise computing, integration, and management. The results of this advancement stimulate the creation of a new class of mission-critical infrastructures, a new category of integration methods and software tools, and a new group of business platforms for cost-effectively exploiting, integrating, and managing business operations across enterprises. Enterprise Service Computing: From Concept To Deployment presents the emerging service computing, or service-enabled computing, technologies currently preferably used in integrating enterprise-wide and cross-enterprise applications. The topics covered range from concept development, system design, modeling, and development technologies, to the final deployment, providing both theoretical research results and practical applications.

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Free eBooK : The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life.
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Free eBooK : How Open Is the Future?:Economic, Social & Cultural Scenarios Inspired

How Open Is the Future?:Economic, Social & Cultural Scenarios Inspired

With the rise of the internet and the growing concern over intellectual property, this study provides an open, constructive platform for a wide range of lawyers, artists, journalists, and activists to discuss their views on the future of free and open-source software. By exchanging both complementary and conflicting opinions, the contributors look ahead to the evolution, prospects, and issues of sharing knowledge and ideas through technology..
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Free eBooK : Bayesian Methods in Finance

Bayesian Methods in Finance

Bayesian Methods in Finance provides a detailed overview of the theory of Bayesian methods and explains their real-world applications to financial modeling. While the principles and concepts explained throughout the book can be used in financial modeling and decision making in general, the authors focus on portfolio management and market risk management—since these are the areas in finance where Bayesian methods have had the greatest penetration to date.
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Free eBook: Change 2.0: Beyond Organisational Transformation

Change 2.0: Beyond Organisational Transformation

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Freie Universität Berlin. His expertise of more than 25 years includes major assignments in the fields of organisational consulting, corporate change and crisis as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleons Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communication consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 32 branded offices with more than 1,000 employees in 15 European countries and associate agencies in 10 countries across Europe, Middle East and Africa.

"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitioners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
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Free eBook : Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor

Trump Strategies for Real Estate:
Billionaire Lessons for the Small Investor

Review

Ready for more? Pick up Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor. Written by George H. Ross, best known as one of Donald Trump's sidekicks on "The Apprentice," this book will help you move into the bigger leagues of real estate investing. Ross gives some tips that seem to come right from the popular television show—Be Distinctive: Add Sizzle to Your Property and Understand Your Buyer's Lifestyle, for example—but he also throws in a tremendous number of funny and fascinating stories culled from years in the business. A lawyer by training and practice, Ross has watched and shared Trump's real estate magic for more than 25 years. Now, with Trump's blessing, he shares the secrets he's learned with all of us. Trump Strategies for Real Estate is a kick of a book because it offers insight into Trump as well as into the true nature of real estate investing. This is definitely a primer for anyone who wants to add sizzle to his or her personal style. It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005) George Ross, Donald Trump's sidekick on "The Apprentice" (and his longtime real-estate lawyer), offers up a mini-biography of the Donald's best "gets," detailing the negotiations behind Trump World Tower at United Nations, Mar-a-Lago, Trump Tower on Fifth Avenue and other illustrious acquisitions.

But even average Joes can take Trump's strategies and apply them to their own real-estate investments, says Ross. Like Trump, Ross' suggestions are bold: For example, be willing to overpay for a prime location (it will bring in affluent tenants), don't let anyone else negotiate for you (Trump always negotiates face-to-face), and always try to add that distinctive Trump "sizzle" (like expensive touches in the lobby of your building).

The behind-the-scenes gossip is even better than Ross' advice.

For instance, when Trump bought Mar-a-Largo, he purchased all the antique furniture in the estate. Trump promptly sold all the furniture, made more money than he paid for the estate, and then replicated each piece of the original furnishings for the club.

Geared toward the ambitious investor, "Trump Strategies" is an inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005)

Book Description

Trump Strategies for Real Estate offers unbeatable insider advice for every serious real estate investor—beginners and old pros alike. For more than twenty-five years, author George Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. Now, Ross teams up with bestselling real estate author Andrew McLean to present Trump’s real estate investment strategies so that even small investors can invest like Trump. You’ll learn how Trump identifies potential properties and how he finances, negotiates, and markets his big deals. Not everyone has Trump’s money or name, but everyone, even you, can use his tactics and strategies to win big in real estate.
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Free eBook : Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster,

Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business

In this busy world, we're constantly asked to do more in less time. But how do you cope with the pressure? Idea mapping is the answer. It's an effective and revolutionary tool that enables you to meet the demands of life and work by improving your ability to plan, think, and learn.

Designed to help you use more of your brainpower with less effort, an idea map is a colorful visual representation of a particular issue, problem, or idea—among other applications—on a single piece of paper. Our brains are much better at absorbing, processing, and remembering information presented in the form of an idea map as opposed to information presented in a multi-linear document. Because idea maps represent facts and issues visually—engaging both hemispheres of the brain—they foster more efficient learning, enable you to approach problems more creatively, and help you think more systematically.

Author Jamie Nast has trained thousands of people at dozens of high-profile organizations on using idea maps. In Idea Mapping, she explains how you can apply the power of idea maps to your professional life—helping you and your teams plan better, increase productivity, organize complex information, save time, and develop new ideas and solutions.

To guide your way, this book includes actual idea maps created and used by twenty-one businesspeople from around the globe—as well as other handy resources you'll find on the CD-ROM. Nast explains the rules and logic of idea mapping and leads you through every step of the idea mapping process. She begins with simple idea maps and moves onto the more complex maps, while showing you how to understand and utilize idea maps to get the most benefit from them. In order to maximize the effectiveness of your maps, as well as your thinking, Nast guides you in overcoming potential obstacles when learning this valuable skill. More than just the theory of idea mapping, she provides a multitude of specific examples from which readers can gather ideas to begin practicing their own idea mapping skills.

The idea map is the ultimate tool for achieving more in business and in life. Whether you're an overwhelmed businessperson, an overworked entrepreneur, or someone who just wants to solve problems better and faster, Idea Mapping is a perfect tool for anyone who wants to work more efficiently—and succeed more spectacularly.
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Free eBook : How To Choose And Build Your Own Successful E-business

Multiple Streams of Internet Income :
How Ordinary People Make Extraordinary Money Online by Robert G. Allen

“Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you’re doing. Robert Allen is a master flight instructor if you want your income to soar.

He knows what ninety-eight percent of our population have proven they don’t know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money.” —Bob Proctor, author of the bestseller You Were Born Rich “The only thing better than the promise in the title of Robert Allen’s wonderful Multiple Streams of Internet Income is the enlightening information in the book itself.

And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I’ve read about earning money online, this one tops the list for a multiple stream of reasons.” —Jay Conrad Levinson, author of the Guerrilla Marketing series “Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today’s new economy. I can’t wait to use its wisdom!” —Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks!
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Free eBook : "Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions "

"Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions "

Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America’s number 1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts - by giving them something to talk about.

In this book you’ll discover:

-The 7 Deadly Referral Mistakes and How to Avoid Them
-12 Ways to Get Great Prospects Calling You
-10 Social Prospecting Ideas That Generate Referrals
-6 Tactics for Stronger Introductions
-How to Ask for Referrals Without Begging or Pushing
-plus the 4-Point VIPS method[trademark] for asking for referrals

Whether you’re a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates’ techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. ‘I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately’ - Gerhard Gschwandtner, publisher, “Selling Power” magazine.
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Free eBook : The Web Marketers Traffic Course: Your Guide To Traffic Generation

The Web Marketers Traffic Course:

Your Guide To Traffic Generation

In The Web Marketers Traffic Course: Your Guide To Traffic Generation, Discover…

7 free basic traffic generation techniques that you can use to get started right away

The #1 absolutely best method for traffic generation you can learn and apply. Ignore this tactic and your web site will suffer! Page 54.

Discover the biggest mistake most people make with traffic exchanges…so you don’t make the same mistake yourself!

6 ways to get people to come back to your web site often. Page 62.

Thinking of writing an article? Use the special technique I reveal on page 52, and you’ll be able to write them quickly and easily!

The # 1 reason why people visit your website and don’t sign up for your free ezine or report…the answer might shock you!

The best free advertising space you can find on the Internet…revealed on page 21

9 off-line promotional ideas, you can use to generate a steady stream of traffic to your web sites… see page 57 to learn more

Thinking of running a e-zine advertisement? Turn to page 42 and learn what is the cheapest method to use!

2 ways to know exactly where your traffic is coming from…this easy to use tactic will help you stop spending money on traffic sources that aren’t “earning their keep”!
Want to do a banner exchange? Learn how to do it correctly on page 29

Discover the #1 reason why people visit web pages and web sites… the answer is revealed on Page 61

Thinking of doing pay per click? Discover which pay per click provider has the best anti-fraud measures in place within their network.

How to easily create 100% new original content for your web site… on page 51
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Free eBook : "Doing Business 2008"

"Doing Business 2008"

Regulations affecting 10 areas of everyday business are measured: starting a business, dealing with licenses, employing workers, registering property, getting credit, protecting investors, paying taxes, trading across borders, enforcing contracts, and closing a business. Doing Business 2008 updates all 10 sets of indicators, ranks countries on their overall ease of doing business, and analyzes reforms to business regulation - identifying which countries are improving their business environment the most and which ones slipped. The indicators are used to analyze economic outcomes and identify what reforms have worked, where and why. Doing Business 2008 focuses on how complex business regulations dampen investment, growth and job creation in all businesses, and especially opportunities for women entrepreneurs.
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Free eBook : MBA In A Day: What You Would Learn At Top-Tier Business Schools

MBA In A Day:

What You Would Learn At Top-Tier Business Schools

The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.

Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today's professionals.
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Free eBook : The Simpsons and Philosophy: The D'oh! of Homer

The Simpsons and Philosophy: The D'oh! of Homer

This unconventional and lighthearted introduction to the ideas of the major Western philosophers examines The Simpsons — TV’s favorite animated family. The authors look beyond the jokes, the crudeness, the attacks on society — and see a clever display of irony, social criticism, and philosophical thought. The writers begin with an examination of the characters. Does Homer actually display Aristotle’s virtues of character? In what way does Bart exemplify American pragmatism? The book also examines the ethics and themes of the show, and concludes with discussions of how the series reflects the work of Aristotle, Marx, Camus, Sartre, and other thinkers.

No doubt Aristotle just rolled over in his grave. An essay called "Homer and Aristotle" would appear to be a treatise on two ancient Greek thinkers; in this case, it's a depiction of Homer Simpson's Aristotelian virtues. Raja Halwani's "Homeric" essay is amusing, though, and moreover, it actually ends up being enlightening, especially for those just learning Aristotle's ethics. Bart may be a Nietzschean without knowing it; Mr. Burns is a cipher for unhappiness (except when he eats "so-called iced-cream"); and Ned Flanders raises questions about neighborly love. The Simpsons and Philosophy has a lot to say about The Simpsons, and even more to say about philosophy.

The book collects 18 essays into an unpretentious, tongue-in-cheek, and surprisingly intelligent look at philosophy through the lens of Matt Groening's vaunted animated series. The editors are quick to point out that they don't think The Simpsons "is the equivalent of history's best works of literature ... but it nevertheless is just deep enough, and certainly funny enough, to warrant serious attention." The writers of the book are mostly professional philosophers, and they are appropriately erudite. But what is truly astonishing, even for a confessed Simpsons addict, is their breadth of Simpsons knowledge, spanning all 12 seasons of the show's history. The Simpsons and Philosophy is obviously not intended to be a turning point in modern thought, but it is an excellent introduction to some core elements of philosophy. --Eric de Place.
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Free EBook : Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study

Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study

It is important for those in charge of implementing an enterprise resource planning (ERP) system to identify and understand the issues they face. Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study provides readers with an instructive insight in the very complex process of ERP implementation in a global company. This book describes the issues, problems, and challenges of ERP execution as well as the strategies companies use to react to and resolve them successfully. The reader can focus on different types of issues organizational as well as technical. It is a goldmine for instructors who can use the cases in different course settings and with different student audiences. Researchers and practitioners will also find value in the detailed descriptions of challenges faced by companies such as Robert Bosch GmbH.

About the Author
Dr. Chetan S. Sankar is the Thomas Walter Professor of Management at Auburn University, Auburn, AL, USA. His research on improving engineering and business education by using research methodologies has been well recognized by the award of six National Science Foundation grants totaling $1.5 million. He brings first-hand knowledge of the real-world from outreach activities to enhance research and education experiences of students. He directs the Laboratory for Innovative Technology and Engineering Education Center for Business and his work has had significant impact on improving the higher-level cognitive skills of more than 10,000 engineering and 7,000 business students. He has published more than 60 articles in referred journals including the MIS Quarterly, Management Science, European Journal of Engineering Education, Decision Sciences Journal of Innovative Education, Journal of STEM Education: Innovations and Research, IEEE Transactions on Education, Information Technology and Management, Journal of AMCIS, Journal of Engineering Education, Journal Creatividad Education Y Desarrollo, Project Management Journal, Decision Support Systems, The Academy of Management Executive, Engineering Management Journal, and the Journal of Global Information Technology Management. He was the third-place winner of the Society for Information Management 1990 Paper Award, first-place winner of the 1995 Decision Sciences Instructional Innovation Education Awards Program, the 1997 American Society for Engineering Education Instructional Unit Award, and 1999 American Society of Mechanical Engineering Curriculum Innovation Award. He has extensive experience in developing and publishing award-winning case studies based on issues faced by real-world businesses.

Dr. Karl-Heinz Rau is a full Professor at the Business School of the Pforzheim University, Germany, since 1992. He teaches MIS, Object oriented System-Analysis (OOA/OOD/Java), and Application Systems in Management Accounting. During 1988 to 1992 he was a professor of Business Information Systems at the University of Cooperative Education, Stuttgart. He was a consultant to IBM Germany during 1984 to 1988. He obtained his Dr. degree from the Tuebingen University during 1980 to 1984. He was a Member of Planning Staff at IBM Germany from 1976 to 1980. His University is one of the first ones to be associated with SAP University Alliance Program in Germany starting in 1992. Dr. Rau published a book in Business Planning and one in Office Automation, furthermore he wrote more than twenty research articles in journals and books in the area of information systems and management accounting. He is a coeditor of the ‘Gabler Wirtschaftsinformatik-Lexikon’ (‘Encyclopaedia of Business Information Systems’), and a coeditor of the book series ‘Praxis der Wirtschaftsinformatik’. Dr. Rau is a member of the ‘Gesellschaft für Informatik e.V.’ (Association of Computer Science).

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