5. How to Register a Domain Name
Almost everywhere there is web hosting there is a domain name registration system. They give you permission to use the name you want by submitting for approval to an organization called organization called InterNIC.
For example, if you choose a name like madmoney.com”, you will have to go to a registrar and pay a registration fee. Usually the fee ranges between $15 to $35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount per annum.
Some commercial web hosts will register it and pay for the domain name for free (usually only the commercial web hosts), as long as you agree to sign up for a minimum of few years of web hosting.
Step-By-Step Instructions
If you want to register a domain name, here’s what you need to do.
First of all try to think of a few good domain names that you’d like to use before you go to the site. It is inevitable that the one name that you already want is already taken so try to come up with a few variations on your theme. For instance if you are after the web site www.greatlegs.com also consider options such as greatlegs.com, nicelegs.com, legsaregreat.com, nicegams.com and whatever else you can think of that might get you a good .com name.
Get your credit card or Paypal al account ready to pay a maximum of $50 or so for a domain name. This is a requirement of most if not all registrars. It will allow you to claim and get the domain name immediately on application.
If you have not yet decided on a web host but want to hurry up and register your domain name before somebody else does, you can always register the domain name separately and then decide on the right SEO friendly web host later. This way you can quickly secure your domain name before it’s too late and still take your time to set up the other aspects of your site.
6. How To Create SEO Titles
Writing Titles is an art but it is even more of a craft when it comes to incorporating search engine optimization into the mix.
The first thing that you need to know is that writing titles for selling what’s on your web pages is very different then writing material for print or radio based magazines. Titles for web pages are accessed by search engines and unlike a phonebook are not listed by alphabetical order.
Also unlike ordinary advertising, a catchy title or catch phrase may not be as effective as a more boring or to-the-point phrase. For instance, David Letterman’s late night talk show is produced by a company called World Wide Pants (an obvious on purpose joke that leads the reader away the idea it is a comedy show.) However the same ironic title would be an absolute disaster on the Internet. Many individuals searching for pants would end up with a link to Letterman’s show and many people looking for pants would end up with sites having to do with comedy.
As a beginning web author you need to realize that you will be dealing with two types of titles:
1. The In Context Title. This is the title that sits at the top of your web page that needs to be both people and robot friendly.
2. The Out of Context Title This is the title that is displayed by search engines or in archival pages after a search. It usually appears onscreen as a fragment and as part as a long sorted list. If you can’t come up with a robot-friendly Out of Context title for your web pages many search engines will simply display your title as “Home Page” or “New Page 1″. You could also end up with a nonsensical fragment from somewhere on your site – a phrase from a banner or your site’s design template. This does not exactly lure people to your site!
The In Context Title is the title that is featured on your ACTUAL home page. Lets just say you have the title “The World’s Saddest Music” home page. This page displays your logo, a picture and a description of your product that actually relates to your URL. The purpose of your site is obvious to the reader. You sell sad music.
The out of context title is the one that you will submit to the search engines and it is a title that you are often asked for when you submit your sites to the search engines manually.
However when you write an out-of-context title you need to keep in mind that is for the benefit of the search engine robots that spider the Internet whenever anyone searches for the term “sad music.” You can’t rely on graphics or anything else to entice search engine robots to your site. All they are going to see is a phrase that has to concisely and distinctively express the essence of your product in just a few words. Unlike the in-context title, the out-of-context title has to carry the full weight of describing the page’s contents.
The World’s Saddest Music may not cut it as an out of context title as people do not tend to search the word World or Saddest when looking for diamonds. A good out of context title for such as site would “Sad Music For Broken Hearts” as they are more likely to search with such terms as “heal broken heart” or “sad music” when they are trying to find you!
7. Writing SEO Blurbs
Have you ever noticed how difficult it is to read a long rambling essay on the Internet? It’s hard on the eyes and it doesn’t usually engage the reader. If you want to be a successful SEO copywriter then it is a really good idea to master writing in a short but sweet style.
If you own a website you probably have realized by now that through the entire process of search engine submission to writing descriptions of your products and services you will always be writing in a shorter form known as the blurb.
The blurb crams as much information as possible into the smallest amount of space possible. Whenever you have a chance to write a blurb, especially if it is an out-of-contest piece of description or promotion for your website you should always make sure that it is nicely optimized with keywords in mind.
As mentioned before there are also two kinds of blurbs: the in-context blurb that is found on a page in your site and the out of context blurb that is submitted to search engines.
An in context blurb that is written on a web page is ideally about 600 words long, never shorter than 250 words and never longer than about 900.
An out of context blurb is about 250 words long and appears as a short description of what your site is about on a search engine. It functions as a short but concise summary of the entire contents of your web document.
However the trend lately is for even shorter blurbs, especially when it comes to submitting your site to search engines. Some descriptive blurbs for you site can be as short as 160 characters!
Both your in-context and out-of-context blurbs should be loaded with keywords (you can find a list of search engine optimization tools in the third section of this book.) Super-charging ALL of your content with keywords is essentially what search engine optimized content is!
8. Writing Search Engine Optimized Content
The most effective search engine content is content that is created using keywords or key phrases. These words and phrases are the terms that are most commonly entered into search engines when consumers perform a search on your product or service. You want to write ALL of your content, including titles, the body of your web pages and all out of context material using the most popular key words so that your customers can easily find your business on the Internet.
Unfortunately a lot of SEO copywriting is not very easy for people to read. That is because most people think that the key word has to be repeated ad nauseum in order for it to rise to the top of the search engines. The repetition of a keyword phrase can give your search engine rankings a big boost but reading twisted copy that is ridden with repetitive phrases and words can make a visitor to your site perceive you as a moron who knows nothing about grammar or spelling.
Remember that the goal of effective SEO writing is to not only to improve your searchability and search engine rankings but also to read the copy so they can be lead to the goods or services that you have to sell on your web site. The last thing you want your carefully crafted SEO paragraph to do is lead the visitor’s mouse to click on that X that closes your web page. However this is precisely what happens when people find a badly written SEO paragraph that is a tad too heavy with the keywords. To put it bluntly, if you have too much SEO on your site, a hard sell is a turn off because it makes you look desperate for business. The key is to find that balance between writing for people and writing for the search engines.
Writing online copyist a challenge for many people who try it for the first time simply because they are better at marketing then they are at being a writer! It is very common to experience frustration if you are new at writing SEO copy. Even seasoned, experienced writers who have been at it for years find it difficult especially when the copy must meet a number of length, SEO and content perimeters.
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----------------------------------------------------------------------------------------------------------------SOURCE : TOP SEO-Secrets Part I-2 : Creating A Search Engine Friendly Web Page
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